This Privacy Statement (this "Statement") describes how we collect, store, use, disclose or otherwise process the personal information of our users ("Users" or "you") in connection with their use of our products or services related to, including our products and products or services offered by our games on mobile platforms or any platform or linked to this notice (each "service", collectively referred to as a "service"). In addition, this notice describes about your rights and choices regarding your information.
1. Use of Personal Information and legal grounds
We use your information, including your personal information, for the following purposes and based on the following legal grounds:
- To enter into and execute the agreement with you:
- For account registration purposes
- To provide and operate the Services,
- For the purposes of our legitimate business interests:
- To respond to your requests, complaints and communications, to verify your identity, to process your transactions, to provide technical support and troubleshooting, and for other customer service purposes;
- To develop new products and services;
- For member identification, fraud prevention, and detection of improper usage;
- Notification of activities to friends, user search & sign-up;
- To tailor the content and information that we may send or display to you, to offer personalized content and to assist us in advertising our services;
- To send you event information, marketing messages and advertisements;
- To better understand how users access and use our Services, to respond to user desires and preferences, and for other research and analytical purposes;
- To administer our contests;
- To protect our rights and the rights, health and safety of others;
- To determine, exercise or defend our legal position and rights;
- To comply with our legal obligations:
- Where required by law or legal process
- To comply with a binding request;
- With your consent:
- For geo-location tracking while using our Services;
- For marketing newsletters (where you have not registered for use of the Services.
2. Collected information may be used in the following ways
(A) REGISTRATION INFORMATION:
(i) to create your profile and so you can access our Products;
(ii) to identify you when you sign-in;
(iii) to give you access to your user preferences;
(iv) to contact you for your views on our Products;
(v) to notify you of changes or updates to our Products;
(vi) for marketing purposes, based on your communication preferences.
(B) BILLING INFORMATION:
(i) to verify your purchase of our Products and process any refunds;
(ii) to reply to any queries and questions and to resolve problems;
(iii) to carry out analysis and research to develop our Products;
(iv) to protect you and our Products by seeking to detect and prevent fraud or other acts in breach of our user agreements or policies relevant to our Products.
(C) TECHNICAL AND DEVICE INFORMATION:
(i) to provide you with an optimal experience;
(ii) to understand how you interact with our Products
(iii) to provide Products you request;
(iv) to measure and analyse the use and effectiveness of our Products;
(v) to understand which of your devices are using our Products and playing our videogames;
(vi) to provide safe and fair gaming environments;
(vii) to customise and optimise the targeting of our advertising both within our Products and across our websites;
(viii) to operate and improve our Products;
(ix) to fix errors.
(D) FEEDBACK / SURVEYS / USER RESEARCH:
(i) to reply to your questions or queries;
(ii) to record comments and information which you provide on our gaming forums;
(iii) to conduct analysis and research to improve and develop our Products.
(E) THIRD PARTY INFORMATION:
(i) to enable us to provide tailored offers to you;
(ii) to facilitate sharing on social networks;
(iii) to facilitate your gameplay.
(F) INFORMATION FROM PUBLICLY AVAILABLE ONLINE SOURCES:
(i) to understand the community sentiment about our Products.
(G) INFORMATION ABOUT YOUR USE OF OUR PRODUCTS:
(i) to track the performance of our Products;
(ii) to communicate with our platform operators and partners;
(iii) to improve our advertising and targeting systems.
(H) INFORMATION ABOUT YOUR PARTICIPATION IN SWEEPSTAKES:
(i) to verify your identity; and
(ii) to distribute prizes to you.
(I) INFORMATION ABOUT YOUR USE OF SOCIAL MEDIA PLUG-INS:
(i) to allow you to easily share our content via social media platforms.
(J) INFORMATION FROM ANTI-CHEAT AND ANTI-HACKING TECHNOLOGIES: :
(i) to detect illegal or malicious activity in our Products.
(K) INFORMATION FROM LIVE-OPS SOFTWARE:
(i) to provide certain in-game features and functionality.
(L) INFORMATION FOR USER ACQUISITION AND CORE / CUSTOM / LOOKALIKE AUDIENCES:
(i)to acquire new users for our Products, to measure the performance and effectiveness of our marketing campaigns and help us build Core, Custom and Lookalike Audiences for analytics and marketing purposes.
3. sharing of your information
We may share information we collect for the following purposes:
Service Providers. With service providers that perform services on our behalf or enhance our Services, including hosting services, customer service, analytics services and to assist us in our marketing efforts;
Payment Processors. With third-party payment processors that process payments you make;
Advertising Partners. Advertisers, ad exchanges and other ad technology companies that require the data to select and serve our relevant advertisements to you and others, and assist us in our marketing efforts, including as described in the Online Advertising section below;
Affiliates. With our parent company, subsidiaries and other affiliates;
Professional Advisors. With professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us;
Authorities and others. With law enforcement and public authorities, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above;
Business Transferees. With acquirers and other relevant participants (and their advisors) in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Studio or our affiliates (including, in connection with a bankruptcy or similar proceedings); and
Your specified recipients. We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction.
4. Children
Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define “children" as follows:
Residents of the UK: anyone under 13 years old.
Residents of the EEA: anyone under 16 years old, or the age needed to consent to the processing of personal data in your country of residence.
Residents of the Republic of Korea, anyone under 14 years old.
Residents of other regions: anyone under 13 years old or the age needed to consent to the processing of personal data in that region.
5. Retention
We retain your data for as long as your account is active or as needed to provide you the Service.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
6. Security
We takes appropriate and reasonable security and technical measures to protect your personal information from unauthorized access, loss, alteration, and misuse. Personal information collected by us is stored in secure operating environments that are not available to the public (i.e. locked rooms). However, no system is 100% secure (i.e. no Internet or email transmission is ever fully secure or error free). In particular, email or messaging sent to or from Customer Support may not be secure. Therefore you should take care in deciding what information you send to us. By using our services, you assume the risk.
7. Questions and complaints
For any inquiries, complaints, feedback or other matters related to personal information protection which arise while you use the Services, please contact the Data Protection Officer or the responsible department.
Data Protection Officer and Responsible Department
Department: Data Protection Part
Contact: Customer Service planetevent@sina.com
You also have the right to file a complaint with your local data protection authority, if you are not satisfied with the way we are processing your personal data.